Step 7: Make Money Blogging
There are several ways you can make money from your blog. In this step, we will discuss some of the most popular methods to get your creative juice flowing.
So let's kick off with by far the most popular way to monetize a blog…Google Adsense. You have likely seen these ads before and may not have realized that the blog owner will get paid for each time someone clicks on an ad.
Here's an example of a Google Adsense block being used on a website:
That image highlight with the pink box above is actually a Google Adsense ad. You can tell by the small blue triangle in the top right-hand corner of the “Unchartered 4 image”.
How It Works
Google have a “Paid Ads” option for business owners to market and promote their products and services. You can buy these ad slots and advertise on other websites and even in the Google search results themselves (see image below).
Those two boxes indicate paid ad placements in the Google search results. So yes, you can pay to have your website show up in Google…however it does cost and that costs varys depending on the number of people bidding for those ad spots.
So, what Google does is offer a “cost per click” meaning you pay a set amount each time someone sees your ad and clicks on it to direct to your website. This method of advertising is called Google AdWords.
So, we as blog owners can become the middleman. We use Google AdSense to get paid. We install our AdSense code on our blog and whenever someone visits a page on our blog and clicks on that ad, we will get a portion of that click cost, which is typically around 70-75%.
So if Google charges the business owner $1 per click, we'd get 70% of that, so $0.75 for each click. No too shabby eh!
AdSense works best with sites with a decent volume of traffic. The more traffic the more times your ad blocks are shown.
Affiliate Marketing is similar to Adsense in that we become the middle man between in the customers buying cycle.
For example, let's say we run a guitar blog and we recommend a cool guitar for beginners. We would join an affiliate network that would provide us with special product links/URL's that we would place in our article. Now, when someone who is interested in learning how to play the guitar visits our page and clicks on one of those special links (called affiliate links), they are directed over to the product age and with it, our unique ID is tracked by the affiliate network.
If that person decided to purchase said product, we would get a slice of that pie, with what is know as a commission.
Some of the biggest brands in the world offer affiliate accounts, such as:
There are literally hundreds of thousands of businesses offering us the chance to promote their products in exchange for an affiliate commission. This provides us with millions of potential products we can review or recommend.
One of the easiest and best programs to get started with is the Amazon Associates program. They have the largest range of products and do very well at converting a visitor into a buyer, meaning more money for you!
Your Own Product
This is another great option, however, it requires some time and capital investment to get started. Depending on what your blog is about, there could be any number of products you could create and sell to your audience.
Have a blog about growing a beard? How about a beard oil you source from China and brand it with your own name/logo. Or perhaps a Kindle book about how to grow the best beard.
The possibilities with this are endless and you are only limited by your imagination. Have a look at what other blogs in your industry/market are doing o get some ideas, chances are if you are blogging about your hobby or passion, you may have even purchased some of these products in the past.
That wraps up our lesson on how to make money from your blog. Whilst we touched on just 3 ways, there are many more options that are outside the scope of this guide. However, the three methods above are how I got started and how thousands of others are able to fund their lifestyle and more by blogging.
Even if your ambition is to make some extra pocket money on the side of your regular job, making money with your blog IS possible…I admit, I was skeptical at first until I tried it. Now I do this for a living, full-time from the comfort of my own home…or more recently the beach in Morocco.
Now you've got your blog set up, we'd love to show off your handy work by clicking the button below and submitting your blog to our gallery.